Ten Tips For Small Business Web Sites
Establish/Get Started.  Make a web site a part of your professional image.  
If you do not have a web site today you can start with our small business
package - you can always enhance and evolve from there.

Create a professional looking site.  Your web site is a reflection of your
business.  Make sure it reflects the hard work and effort you have put into
your business.

Give customers a reason to come back to your web site.  Include features
such as on-line coupons, setup an appointment, or the ability to place an
order.  Content is king!
     
Use your web address on all your marketing material; ads, brochures,
shopping bags, yellow page listings, etc.

Change.  Keep the site fresh by consistently providing updates and new
material.  This is why Midwest Internet Commerce includes site updates as
part of our monthly hosting support.  Beware of "do it yourself" updates
once your site is up and running that may hinder you from enhancing and
evolving your web site.  "Do it yourself" sounds great and cost effective
until the reality of "do it yourself" sets in.

Keep you site design easy to read and navigate.  Focus on the message.  
Think lean and clean.  Just like your garage - try to avoid clutter.

Provide graphics and images to make your site visually appealing.  
Content is king!

Avoid playing sounds unless the customer specifically clicks to listen to
something.

Be careful of flashy animation - things rotating and moving around your
page.  It can be distracting from your message.

The web makes it easy to compare against your competition.    Do you like
your site better than theirs?  If not, make a plan of action.    
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